McDonalds Monopoly
(2nd edition 2011)
Fields: #web design #graphic design
I have found few better quality screens than those I had uploaded till now, I will search for other mockups at my library and if I will find any I will upload all here... This in only small part of this project, few screens from final mockups or from live website, as I really had no time to make proper presentation because 2011 was very busy year in means of design.
Few words about project: McDonalds announced this very popular promo every few years, I had chance to make this website as I was working in Tribal DDB at 2011, year when they needed another edition. This was preety big site, but rules of the contest were very simple, customer buys meal and collects stickers - uses em on board printed from this website, collecting the appropriate number of right type of stickers gave customers chance to collect chosen prizes.
Approach: I had some creative freedom, but overall I had to keep it in style similar to things proposed/designed for other media
as it was huge integrated campaign, prepared by few departments of our agency. But what is important nobody ever directed me in any way I have made all key decisions myself - keeping in mind that I am this time part of a bigger team.
PS Although it was not easy task in a means of size vs time - I remember that it was fun to work with, and I consider McDonalds as one of my favourite clients at that time - in a means of human resources, I mean the team on the other side, they were reasonable, trusted us as specialists, allowed us to be creative, not interfered with the design - leaving this part of the work entirely into our hands, changes were usually in the content, not in the designs part, I have finished various projects for McDonalds - websites, puzzle game, display campaigns with no usual issues at corporations like could you "make our logo bigger".
Embedded promo video:
Enjoy and please click
big blue button
below...
